Redesigned Disney Store Brings Renewed Magic to Lehigh Valley Mall

You would have thought you were at Walt Disney World, with lines that wrapped around the entire upper level of the Lehigh Valley Mall in Whitehall, PA this morning as the Disney Store opened a newly redesigned Disney Store that promised to bring renewed magic to the shopping experience at the mall. I wound my way through the Anna and Elsa worthy line to the front of the store, where I was greeted by Meliss, the District Manager. She took me on a tour of the magic guests to the store are in for – and believe me, there’s more than just a good sale to be found!

You’ll find a beautiful blue Pixie Dust Trail that leads straight through the store to every corner of Mickey merchandise – and you’ll find more than just the Main Mouse himself.  Whole sections are dedicated to Star Wars and the Marvels Avengers merchandise, which is a great addition to a normally more princess-centric shopping experience.

There are magical trees scattered throughout the store.  Magical, because when you look close at the beautiful leaves, you might catch a glimpse of your favorite Disney character.  Look away, and when you look back, you might find another.  Each tree features at least six fabled favorites.

Area shoppers can look forward to a full schedule of events taking place in the store, especially the new Disney Store Theater and Storytelling Neighborhood.  A peaceful gazebo covers an area where kids can watch Disney stories on the little screen, or do some hands on activities at the table.  Look for store parades and special events coming soon inside the store.

My favorite part of the whole experience, though, is the nod to the local community.  The skyline mural that runs around the entire perimeter of the store is a collection of photographs of local landmarks, including the Troxell-Steckel House and the Geiger Covered Bridge.  You’ll have to look closely, but when you do, you’re rewarded with a glimpse of your Disney favorites – shadows among the local scenery.

I loved this new interactive shopping experience.  It was hard to know which way to look first – at the amazing array of Disney themed merchandise or the incredible details throughout the store.  It’s safe to say that when you journey down that pixie dust trail, Disney has created magical moments for guests of all ages!